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¿Qué es Geomarketing?

El Geomarketing es una herramienta de marketing que permite analizar la situación de un negocio mediante la localización exacta de los clientes, puntos de ventas, sucursales y hasta la competencia, localizaciones sobre un mapa digital o impreso a través de símbolos y colores personalizados.

¿Para qué nos sirve el Geomarketing?

Es una disciplina que se está implementando en la economía de la geografía, el cual traslada todos los conceptos del marketing a un ente geográfico, como por ejemplo buscar un público meta para un producto o negocio determinado, a partir del posicionamiento en zonas determinadas.

Por ejemplo: Cuando una empresa está tratando de ampliar a una nueva ubicación, el geomarketing puede decirle qué áreas presenta las mayores reclamaciones de sus productos o servicios

Beneficios del Geomarketing

• Optimización de la inversión en acciones de marketing

• Un mayor conocimiento de mercados y la habilidad de focalizar esfuerzos en determinados segmentos del mercado

• Diseñar zonas de ventas y rutas de marketing

• Identificar puntos de ventas

• Determinar el área de influencia para precisar la población que se está cubriendo

• Analizar el potencial del mercado

• Añadir valor en procesos de marketing directo o de atención al cliente



El objetivo relacionado con esta investigación se encuentra tropicalizado en la zona geográfica acorde al proyecto solicitado de acuerdo a la necesidad específica del cliente.





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